Backblaze Booth Video for JNUC 2024

Solo Motion Design | 1.5-week turnaround (60hrs)
The Jamf Nation User Conference 2024 brought together Apple IT professionals and security experts in Nashville to celebrate 15 years of community-driven innovation, featuring the latest tools for managing and securing Apple devices at scale. For this event, I created a booth video for Backblaze under a highly urgent and fast-paced timeline. Without a supporting team, I led the entire design and production process in just two weeks.

• Week 1: I rapidly studied Apple’s motion design style, broke down the storyboard, and established the typographic rhythm while ensuring alignment with Backblaze’s brand guidelines.

• Week 2: I executed the product motion, collaborated directly with the creative director for feedback, and delivered timely revisions.

Outcome: The final video successfully captured Apple’s visual language while preserving Backblaze’s brand identity, enhancing booth engagement at the event. This project refined my ability to quickly adapt to new design systems and deliver high-quality motion content under pressure.